3 Things to Consider When Choosing a Marketing Partner for Your Medical Practice

Hello Doctors and Medical Practice Owners,

Welcome back to another episode on “SEO for Medical Practices”

In today’s episode, we’ll be discussing a crucial topic for medical practitioners: choosing the right marketing partner for your medical practice. I’m going to give you 3 Things to consider when choosing a Marketing Partner for your Medical Practice.

Cost

When you’re selecting a marketing agency for your medical practice, it’s crucial to take the cost into consideration. You need to determine your budget and find an agency that fits within it. However, it’s important to keep in mind that higher quality and expertise often come with a higher price tag. So, while cost is an important factor, it shouldn’t be the sole basis for your decision. You should also think about the value and return on investment (ROI) that the agency can deliver. I suggest consulting with an expert to determine the specific services you need in order to improve your rankings before finalizing your decision based on cost.

Contract Time Period

It’s generally a good idea to start off with a shorter contract initially. This way, you can assess how well the agency performs before committing to a long-term partnership.

Also, I suggest looking for a contract that allows you to make monthly payments instead of paying for the entire service upfront. That’s why we offer our services on a monthly basis to our clients. We provide all the services that a marketing agency typically offers, but without requiring you to pay for a whole year or more in one go.

Time Spent on the Right Matters

This point highlights how crucial it is to stay updated and prioritize what truly matters instead of doing things just for the sake of doing them. It’s important to inquire about your marketing partner’s strategy for earning backlinks and maintaining NAP consistency. Here is a list of Google Ranking Factors in 2023 that you can discuss with your marketing partner to find out how much time they dedicate to each factor.

Here is the list,

Google Business Profile signals Proximity, categories, keywords in the business name, etc.

On-page signals – Presence of NAP, keywords in the title tag

Review signals – First & third-party reviews, review quantity

Link signals – Inbound anchor text, linking domain authority, linking domain quantity, etc.

Citation signals – Location data, NAP consistency, citation volume, etc.

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