Top 5 Digital Marketing Trends that Successful Medical Practices Use in 2023
Hello, doctors and medical practice owners welcome to this week’s episode on SEO for Medical Practices podcast. This is going to be a weekly podcast where you are going to receive so much valuable information on how to expand your online visibility and get seen by new patients. And as doctors and practice owners we know you are busy and we are trying our best to keep each episode as short as possible. That being said, let’s dive into today’s topic.
1. The first trend in the list is personality marketing. It’s all about showcasing who you are as a person, from your hobbies and interests to your role as a boss and family member. By sharing more about yourself, you can build stronger connections with your patients and increase their loyalty. To get started with personality marketing, consider capturing moments of your day-to-day life as a surgeon. This can include everything from preparing for surgery, interacting with staff, and even sharing your hobbies outside of work. Remember, you are the content! Patients want to see you in action, whether you’re preparing for surgery or consulting with new patients. And with an endless stream of patient stories, journeys, and results, you’ll never run out of interesting content to share.
2. Another trend that has been growing in popularity is video marketing. Video content is engaging and can be used to convey complex ideas in a simple and visually appealing way. Videos can be used for a variety of marketing purposes, including product demonstrations, testimonials, and brand awareness campaigns.
3. Trend: Influencer Marketing
Your influencers are your patients. They may not be a celebrity, but they are happy patients who can authentically relay their experiences to other prospective patients. Have your staff ask your patients about their social followers in a conversational way or check out their stats on Instagram and Facebook and ask them how they got so many followers.
4. Retention is the next patient attraction strategy. By focusing on keeping your current patients happy and satisfied, you can create a steady stream of referrals and positive reviews that will attract new patients to your practice. So, how can you improve your retention strategy? Start by providing excellent customer service and addressing any concerns or issues your patients may have. Consider offering loyalty programs or rewards for referrals to incentivize patients to stay with your practice. Remember, retaining your current patients is a more cost-effective way to attract new ones, but it can also lead to better patient outcomes and a stronger reputation in your community.
5. Consider starting a personal newsletter or email campaign.
By sending regular newsletters or emails, you can keep your patients up-to-date on your practice’s news, upcoming events, and important health information. You can also use this opportunity to promote your services, offer special discounts, and ask for patient feedback. By regularly sending personal newsletters or emails, you can stay top-of-mind with your patients and build stronger relationships with them. And with the help of email marketing tools and analytics, you can track the effectiveness of your campaigns and make improvements over time. Make sure to also include a clear call-to-action, whether it’s asking patients to schedule an appointment or sharing your newsletter with friends and family. And don’t forget to include your contact information and social media links to make it easy for patients to connect with your practice.
So, those are the 5 online marketing trends that successful practices use in 2023. By keeping up with these trends, businesses can improve their online presence, engage their customers, and ultimately improve their SEO to get more new patients.
Meet you in the next episode 😃